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3 Years In Business!

Nick Heim

Today marks the third anniversary of the founding of Junction Road Pictures, and I want to take a moment to thank everyone who has contributed to the success of the company.

This has been our best year yet, and it is all thanks to the great people that we work with and work for. We have the best clients in the world, and our crews are insanely talented. With combinations like that, how can you lose?

A special thanks to Kelly for becoming such a vital part of the team this year, you have helped take us to the next level and kept things running smoothly all year. You rock!

So here's to another great year, and all the people who have made this such a fun and rewarding venture. THANK YOU ALL!

Behind The Scenes for Lowe's "How To Choose Flooring" Video

Nick Heim

In September we shared a video that we made for Lowe's about "How To Choose Flooring", which had a unique challenge - how could we show the flooring options changing in a single shot without using computer effects? Our innovative clients at Lowe's wanted to show customers a true before/after in the same setting and lighting, which hadn't been done before.
 

After a lot of discussion and planning, we decided to build three "floating" sets. All the furniture would be suspended off the ground, and each room would have multiple floors that could roll in and out.

Lowes 1 3d view.jpg

Our frequent collaborators at Wood Logic in Raleigh designed and built these great sets and the rolling floors.

We combined this with a motion-control camera rig from camBLOCK that allowed us to recreate the exact same shot multiple times.

 

This gave us the ability to film a take, change out the floor, and shoot another take. Then these takes could be stitched together in editing to create a single shot with a changing floor.

We had a time-lapse camera going during the set build, shoot, and strike. Here you can see the interlocked 2-wall sets being built, the rolling floors created, the lighting, the 2-day shoot, and the set strike. It was a lot of work that took a lot of people working together to make it happen!

 

There were a lot of new challenges in this project, but it was a fantastic experience that really pushed our boundaries for problem-solving and creative production. Special thanks to our clients at Lowe's for trusting us with something this new and cool, and to our hard-working crew for making it happen.

2014 Telly Awards

Nick Heim

The 35th Annual Telly Award winners were recently announced, and I am excited to report that our Kobalt "Conquer" video has won a Bronze Telly award for Online Marketing and Advertising!

 

SEE THE AWARD-WINNING PIECE HERE

We partnered with Lowe's Home Improvement to create this exciting and fun product spot, and it is wonderful to receive recognition from the Telly Awards. Special commendation goes to Jonathan Stanley, the mastermind of this project at Lowe's, Andrew Manzella for his excellent VFX work, and our talented cast and crew who brought it to life.

Now please excuse me, I have to change all of our email signatures to include the phrase "award-winning".