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A good night at the AdFed Awards!

Nick Heim

We had a blast at the Triangle AdFed Awards last night (Feb. 20), and were very excited to bring home three ADDY awards, including 2 gold awards for our Kobalt "Get Medieval" spot we created in partnership with Lowe's. (We also got a bronze award for our Lowe's Kitchen Value spot, which was great!)

We had a great time seeing old friends and meeting some new ones, and it was fun to see our work on the big screen. Looking forward to next year's ceremony, and a big thanks to the Triangle AdFed for the wonderful evening and the recognition.

3 Years In Business!

Nick Heim

Today marks the third anniversary of the founding of Junction Road Pictures, and I want to take a moment to thank everyone who has contributed to the success of the company.

This has been our best year yet, and it is all thanks to the great people that we work with and work for. We have the best clients in the world, and our crews are insanely talented. With combinations like that, how can you lose?

A special thanks to Kelly for becoming such a vital part of the team this year, you have helped take us to the next level and kept things running smoothly all year. You rock!

So here's to another great year, and all the people who have made this such a fun and rewarding venture. THANK YOU ALL!

Behind The Scenes for Lowe's "How To Choose Flooring" Video

Nick Heim

In September we shared a video that we made for Lowe's about "How To Choose Flooring", which had a unique challenge - how could we show the flooring options changing in a single shot without using computer effects? Our innovative clients at Lowe's wanted to show customers a true before/after in the same setting and lighting, which hadn't been done before.
 

After a lot of discussion and planning, we decided to build three "floating" sets. All the furniture would be suspended off the ground, and each room would have multiple floors that could roll in and out.

Lowes 1 3d view.jpg

Our frequent collaborators at Wood Logic in Raleigh designed and built these great sets and the rolling floors.

We combined this with a motion-control camera rig from camBLOCK that allowed us to recreate the exact same shot multiple times.

 

This gave us the ability to film a take, change out the floor, and shoot another take. Then these takes could be stitched together in editing to create a single shot with a changing floor.

We had a time-lapse camera going during the set build, shoot, and strike. Here you can see the interlocked 2-wall sets being built, the rolling floors created, the lighting, the 2-day shoot, and the set strike. It was a lot of work that took a lot of people working together to make it happen!

 

There were a lot of new challenges in this project, but it was a fantastic experience that really pushed our boundaries for problem-solving and creative production. Special thanks to our clients at Lowe's for trusting us with something this new and cool, and to our hard-working crew for making it happen.