Jesse's Girl Cosmetics
Jesse's Girl Cosmetics - Runway Collection
Jesse’s Girl is a growing cosmetics company with a strong presence in Rite Aid stores in the US, as well as a loyal online following. Jesse’s Girl came to Junction Road Pictures in early 2013 to discuss creating a series of 7 How-To videos for their new Runway Collection that showed women how to best apply these new multi-color eyeshadow palettes.
Instead of traditional hosts, we used YouTube “beauty gurus” to test and demonstrate the products. These women have a large and loyal following online, with headliner JulieG reaching nearly a half million subscribers. This built-in audience seemed like a great way to get the word out about the product quickly.