Lowe's Home Improvement - Kobalt Tools "Conquer Your Yard"
This was one of the most fun projects we have done in a while, and the whole process was exciting and challenging from start to finish.
The concept for this spot was simple - a man working with his new Kobalt tools is dreaming of being a medieval warrior fighting a never-ending battle against his yard. When Lowe's approached Junction Road about producing this spot, our response was immediate enthusiasm. Medieval? Warrior? Power tools? We're in!
The actual production featured some great locations and some powerful filmmaking tools. We filmed at Graylyn International Conference Center, a fantastic manor house located in Winston-Salem. The grounds there contained many wonderful locations that we were able to use to create this fantasy medieval setting. The final piece at the residential home was filmed at the Biddix family's home in nearby Pfafftown.
To capture the slow-motion tool shots, we utilized the Phantom Miro, an amazing camera that can shoot at up to 1500 frames per second. For our other shots, we used the RED Epic. By combining these two powerful cameras, we were able to make our intrepid warrior look cool and make the tools look, well, epic.
Update 6/4/2014 - This spot has won a Bronze Telly Award in the 35th Annual Telly Awards Online Advertising category! Read more here.
Update 2/23/2015 - This spot has won 2 Gold ADDY Awards in the 2014 RDU Addy Awards!
Update 7/6/2015 - This spot has won 2 more Gold ADDY Awards at the NC-SC-VA District Addy Awards, along with BEST IN SHOW!