When you hear the word "Nooch", you might not know what to make of it. But it may soon join the ranks of "Google" and "tweet" as one of the unlikely verbs that we use every day. This project was a lot of fun, and focuses on a new mobile payment application called Nooch, which is targeted at college students.
After talking with the folks at Nooch, we decided to create a fast-paced, slick and fun commercial that highlighted the many ways you could use the application. This video will be shown on their website (nooch.com), as well as on iPads on campuses across the country to explain the product to students and prospective users.