2022 Here we come…

It is hard to believe that we are nearing the end of the second year of the pandemic, and that things are still so up in the air. In the production world, we continue to take things shoot-by-shoot, and do everything we can to keep our crew and our clients safe. But on the creative side, things are more complex.

A common theme we are hearing from clients these days is that strategies are changing much faster than ever, and it is hard to predict where things will go next.  The pandemic upended plans for almost every single business, and highlighted both strengths and weaknesses in all industries.

This is all true. We will never be able to take certain things for granted in our lives and our businesses again. Things have changed and they aren’t necessarily going back.  But as we start to find our way to a new and changed “normal”, we still believe that video has a power that can’t be replicated, and no matter what strategy it supports, it is one of the strongest tools in your toolbox.

Video brings ideas to life, puts faces to ideas, illustrates concepts in new ways, and connects people from all over the world. So while our clients work their magic to find their new way through our changing world, we focus on taking that brand, that direction and that vision and bringing it to life through the power of the moving picture.

Our responsible and fully-vaccinated crews are working hard to make new content, and our creative team is working hard to make sure that content serves our clients’ needs and goals.

Together we will find that new balance, and bring your videos to life. Stay safe and let’s do this!